AEGELS_fagerström

Aegle's

Natural Skincare
2022

London
United Kingdom

Aegle's is a London-based nutricosmetic skin care brand that develops nutritional supplements and topical products for women with skin conditions. The company develops products of natural origin, as an alternative to harmful chemical treatments, seeking to get to the root of problems and heal women from the inside out.

The brand, whose goal to become the luxury leader in preventive and curative skin care, wants to help women heal their skin, making them feel inspired and empowered, while educating them in natural skin care through reliable and truthful information.

Aegle's Botanicals commissioned us to develop its visual identity and packaging design for its flagship product, a nutritional supplement for the treatment of acne that helps to obtain clear and luminous skin naturally.

AEGELS_02_fagerström
AEGELS_03_fagerström
AEGELS_04_fagerström
AEGELS_05_fagerström
AEGELS_06_fagerström
AEGELS_07_fagerström
AEGELS_08_fagerström

The entire visual identity revolves around the healing concept. The logo, presented in an elegant and delicate typeface, stands out for a cross-shaped apostrophe that represents both health and skin brightness. The packaging features a blurred white circle that, in contrast to the cream tone of the outer boxes, generates a shimmering effect that evokes the skin’s healing process, while conveying a feeling of modern apothecary.

AEGELS_09_fagerström
AEGELS_10_fagerström
AEGELS_11_fagerström
AEGELS_12_fagerström
AEGELS_13_fagerström
AEGELS_14_fagerström

The brand was born from the experience of its founder, who after having suffered from acne and rosacea in adulthood and overcoming these problems with the help of nutritional supplements, decided to create her own company to help other women solve their skin conditions. All of this personal experience, along with years of ingredient study and nutrition training, led to the creation of Aegle's.

AEGELS_15_fagerström
AEGELS_16_fagerström
AEGELS_17_fagerström
AEGELS_18_fagerström
AEGELS_19_fagerström
AEGELS_20_fagerström

Photo Credits: Aegle's Botanicals
UX/UI Design: Inedit Digital

error: